A 70% member retention increase and 27% spike in On-page conversion

Overview

Temptu is the brand of choice for the world’s top makeup professionals and has been  producing innovative cosmetics for over 25 years. The company is a privately owned
cosmetic house, with offices in New York and Los Angeles and distribution throughout  the world. Its products can be found gracing the faces and bodies of movie stars,  supermodels and cultural icons in feature films and television, in top Broadway  productions, and under the tents at New York Fashion Week.

Challenges

Temptu changed the way makeup was applied with the first ever home Airbrush  Makeup System. Now thousands of airbrush fans could purchase this easy-to-use  system and create Hollywood glam from the comfort of their bathroom mirror. The  challenge was show their target audience how accessible this life-changing product  actually was.

  • 1

    Expand brand awareness about new product.

  • 2

    Maintain distinguished online reputation.

  • 3

    Engage new customers and establish retention.

Our Solutions

To begin establishing a new relationship with customers, we redesigned the website to  feature the ground-breaking products. With careful planning to maintain the brand’s  essence, we educated and cultivated trust from visitors through a guided selling  experience. Upgraded features such as a loyalty program provided a prestigious way for  members to stay engaged with the brand.

  • Website redesign & UX improvement

    Created a smooth guided selling experience.

  • Initiated online marketing

    Customized Loyalty Program.

  • Integrate order management system with website

    MS Dynamics Integration.

Result

By reimagining an expanded user experience, showcasing new products and  implementing a successful order management system, we exploded member retention  and maintained Temptu’s highly regarded brand identity.

+ 70 %

Increase in member retention

+ 27 %

Increase in on page conversion

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