Winegard is a reputable company with a rich history in manufacturing and distributing high-quality lifestyle products. With a rich heritage spanning over 65 years, Winegard offers innovative solutions for savvy customers.
Winegard’s website had complex site taxonomy, making it difficult for users to navigate, and lacked a cohesive information architecture, causing challenges in finding specific product details.
Inefficient website taxonomy
Poor architecture information on the website
Insufficient call-to-action (CTA)
To make the UI/UX improvements on the website, the team came up with taxonomy design, implemented widgets and carts, improved the existing CTA’s and content presentation so that users stay on the website for longer duration of time.
Restructured the categories and navigation, enabling users to find products more intuitively and efficiently.
Streamlined content presentation and created a clear hierarchy, ensuring that essential details were readily accessible to users.
Strategically placed buttons and links encouraged user engagement, promoting conversions and driving business growth.
Winegard’s website underwent a remarkable transformation by reorganizing site taxonomy ultimately leading to higher conversion.
Increase in Conversion Rate
Decrease in Cart Abandonment Rate
