30% Increase in conversions.
Online traffic DOUBLED in under 100 days.

Overview

Tribune Publishing Company is an American newspaper print and online media  publishing company based in Chicago, Illinois. Tribune owns eight traditional  newspapers, including the renowned Chicago Tribune and the LA Times. It also publishes  several local newspapers in its metropolitan regions, which are organized in subsidiary  groups. It is the nation’s third-largest newspaper publisher, with eleven daily newspapers  and commuter tabloids throughout the United States.

Challenges

Tribune was ready to expand their famed print newspaper and optimize an online media  presence. They need an integrated system that provided round-the clock news quickly  and efficiently for their busy readers. The current online stores had no digital strategy  and a subpar eCommerce platform. Readers became frustrated and chose other  sources for their daily e-news.

  • 1

    No digital strategy to reach target audience.

  • 2

    Inefficient eCommerce platform meant loss of conversion

  • 3

    Poor user experience had customers dropping off

Our Solutions

Our team dug in right away and streamlined 8 individual eCommerce stores and  websites onto 1 Magento instance. This increased online performance and usability for  customers. We then created a strong digital strategy that grew traffic and conversion  rates fast. Knowing our client had to keep up with breaking news, we completed the  project and saw results in less than 100 days.

  • Overhaul online structure & increase efficiency

    Integrated eight sites on one Magento instance.

  • Improve traffic and conversion rate

    Created a unique digital strategy.

  • Implement the project in record time

    Completed the deliverables within 100 days.

Result

We used the success of Tribune’s print media and expanded their online presence in  record time. Readers now trusted the available e-news resource and the outcome was  phenomenal.

+ 30 %

Increase in conversion

+ 67 %

Growth in the year-on-year revenue

+ 50 %

Elevation of the website traffic

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