dogIDs was founded in 2005 by Clint and Lori Howitz with the sole purpose of improving the lives of precious pooches. The organization uses the top-of-the-line superior technology to create computer-guided laser engraving along with embroidery equipment to create exquisitely made identification tags, collars, harnesses, and leashes.
With an outdated platform, dogIDs was unable to grow their business efficiently. Slow backend performance, limited functionality and no available imports for bulk data delayed sales progress and created unnecessary headaches. Integration with other systems was needed to increase productivity, along with the ability to make site changes without a professional developer each time.
Slow backend process and Limitations on current website
Limited integration with other tools for enhanced functionality
No access to make changes on category pages
Our first priority was to replatform the site to Bigcommerce. This upgrade provided easy backend management and integrated with the other systems used by dogIDs. We optimized the UX to increase conversions and SEO – and given their customers are likely at the dog park – we used AMP to ensure mobile compatibility. For product personalization, a custom real-time visualizer was added. We also built a donation module to showcase the organization’s philanthropy and encourage customers to participate.
Increased site performance, ease of backend management and bulk data imports.
Optimized key systems through Phase3 for complete marketing and UX strategy.
Created product personalization with real-time visualizer and a donation module.
After replatforming, improving backend management and optimizing user experience, dogIDs realized exponential conversion rates in the first few months.
Improved online revenue within 120 days
