Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. The organization produces a large quantity of boxing and MMA gloves for all types of training, and boxing-related equipment such as heavy bags, speed bags, and headgear. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents.
Customer demands are changing quickly and Everlast’s global brand wouldn’t be caught unprepared. Their online presence had to target a broader audience, increase product efficiency and elevate the sales platform. To maintain their iconic reputation, Everlast needed to evolve quickly, efficiently and stay true to their mission – serving the next generation of world-class fighters.
Increase visibility and appeal to an evolving market
Grow online product sales
Advance scalability and profitability
The Everlast brand consists of three pillars; Fitness, Fight and Fashion. We crafted an online experience centered on each pillar and completely redesigned their marketing approach.
Personalized ads, emails and social media posts targeted customer’s interest and showcased products most relevant to their site activity. Each fighter, new and seasoned, now had the opportunity to purchase ideal products and crush their competition.
Maximized global rebranding with a responsive redesign.
Maximized global rebranding with a responsive redesign.
Optimized site content for new vs. returning users.
We successfully implemented a cohesive and relevant value proposition across the Everlast brand that brought in outstanding results.
Increase in Average Order Value (AOV)
Return on Ad-Spend (ROAS)
ROAS with Search
ROAS with remarketing
Boosted conversion rate
