Hourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.
Hourglass was ready to capitalize on their fast-growing mobile traffic. The current UX was slow, unorganized and lacked features for customers to engage with – resulting in extremely high abandoned cart rates. The website needed to feel like its best-selling foundation; seamless and luxurious.
Increase product sales and cultivate loyal customers
Grow mobile website scalability and profitability
Expand marketplace visibility
We helped Hourglass develop new tools and systems to create the ideal buying experience. Features like the Advanced Shade Finder, wish lists for upcoming purchases and abandoned cart reminders were added to keep customers engaged, even after closing the site. More personalization opportunities created brand loyalty and advocacy, while driving up conversions.
Updated categories to match customer searches for quick engagement with desired products.
Optimized CTA positioning, simplified navigation and upgraded design to highlight new benefits.
Developed personalized email automations to retarget and engage customers.
Hourglass had exponential growth in top areas. Our collaboration and planning was central to a successful partnership.
Increase in Average Order Value (AOV)
Return on Ad-Spend (ROAS)
ROAS with Search
ROAS with remarketing
